CONTACT Me:
ly.vu.connect@gmail.com

Hi, it's Ly Vu.

I'm a Senior Product Designer with roots in marketing and business. I care about strategy as much as craft. I think in systems, test in prototypes, and do my best work in small teams where discovery is ongoing.

Currently, I'm building AvyLab, an avalanche safety training platform for backcountry skiers and splitboarders. Solo, with AI coding tools.

View my work
Milan, Italy

Selected work

MakerSights

AI-Powered Synthetic Research

Opened doors with Burberry and re-engaged churned customers like Lululemon.

Read Case
MakerSights

Consumer Insights Analytics

Increased customer retention and contributed to renewals with Adidas, The North Face, and HOKA.

Read Case
MakerSights

Product Testing Tool

Increased operations efficiency for internal teams by 43%.

Read Case
GrantMe

Student Essay Review

Designed an essay review experience that resulted in 20% NPS score increase.

Read Case
AEquilibrium

Community Savings

Help hardworking people achieve their financial dreams.

Request Case
Monashee

Reward Tracking System

Inspire and reward people to act on what matters: their health, their communities, the planet.

Request Case

Referrals

Jeanine longley

Former Director of Product @ MakerSights

Ly is an incredible designer who cares deeply about the user experience and finding moments of delight.

She grounds every decision in direct research, pushing technical teams toward solutions that solve the root problem, not just the symptom, and treating prototyping as non-negotiable for de-risking a project so few things ship that needs fixing later. At MakerSights, she moved fluently between highly technical data visualization and experiences built to walk total beginners through a process, always balancing simplicity with flexibility for power users and newcomers alike.

Kevin Foster

Head of Engineers @ MakerSights

During her time at MakerSights, Ly negotiated with engineers over what to build and what to cut, always collaboratively, reasonably, and scientifically. As the only designer on our large engineering team for years, Ly often advocated for a direction alone against the group, listening to counterarguments and bringing them to a good conclusion. She is calm yet tenacious, and was key to delivering the best user experience we could during our complete application rewrite.

Jake Guy

Head of Product @ GrantMe

Ly made a massive positive impact on GrantMe during her time with us, having built our internal design function from the ground up. She lead the charge on developing our design system along with a UI/UX overhaul across our core experiences. Additionally, she owned the discovery for and supported the delivery of many new features & experiences. Thank you for your many lasting contributions to GrantMe, Ly! I would highly recommend Ly to any startup or company looking for a mission-driven design team member who brings a very strong background in design-thinking and a user-centric approach to the table.

Sarah Donaldson

Staff Product Designer + Design Ops @ Fullscript

Ly constantly impresses me with her thoughtfulness for detail, determination for learning and honing her craft. Ly excels at understanding the entire user journey across all brand interactions. She is curious, experimental, and adaptable to shifting business priorities while working within technical constraints. Known for bringing out the best in her teammates, she designs beautiful yet functional experiences that meet user needs, supported by her expertise in user research. Loyal to her craft and team, Ly has a constant desire to learn and grow, regularly sharing insightful articles and educational audiobooks.

My Story

Before specializing in digital product design, I earned a Bachelor of Commerce from UBC Sauder and gained experience in marketing and brand management. It shapes how I think about design: holistically, across every touchpoint.

About Me

Recent roles

AvyLab
Founder & Builder
// April 2026 - Present

Building an avalanche judgment training platform for backcountry enthusiasts. As the sole operator, orchestrating research, design, development, GTM strategy through an agentic AI workflow.

MakerSights
Senior PRODUCT DESIGNER
// December 2021 - April 2026

Led 0→1 design for an AI-powered consumer research product and owned most of the platform redesign — supporting renewals and acquisitions with brands like Adidas, The North Face, and HOKA.

GrantMe
Lead UI/UX DESIGNER
// July 2020 — October 2021

Led end-to-end design across 45+ product solutions — improving NPS by 20% and lifting conversion through optimized checkout, referral, and onboarding flows. Managed a junior designer and built out core design processes.

Resume
GOT CURIOUS?

Let's Chat

Say hi if you’ve got a project for collaboration, or just want to chat about anything design, outdoor adventures or climate related.

Contact Me
@itslyvu

Follow Me on Instagram

View on Instagram
View on Instagram
View on Instagram
View on Instagram
See More Photos
About Me

Senior Product Designer with a business and marketing background. Driving vision through validated insights, fast collaboration, and prototyping with care.

Navigation
HomeWorkAbout
Contact
Milan, Italy
ly.vu.connect@gmail.com
Follow