CONTACT Me:
ly.vu.connect@gmail.com

Hi, it's Ly Vu.

I’m a Senior Product Designer with a background in marketing and business, which shapes how I think about design: user needs meet business impact. I care about strategy as much as craft, and I do my best work in small, collaborative teams — continuous discovery, thinking in systems, building prototypes to test hypotheses.

I'm looking for my next role, drawn to these sectors: climate, outdoors, healthcare, creative tools, expat and mobility.
‍
On the side, I'm building AvyLab — an avalanche judgment training platform for backcountry skiers. Solo. Learning to design and build at the same time.

View my work
currently in
Milan, Italy

recent work

B2C
Web app
MakerSights

Consumer Insights Analytics

Accelerating how retail teams move from survey data to decisions.

MakerSights

Consumer Insights Analytics

Accelerating how retail teams move from survey data to decisions.

View case study
B2C
Web app
MakerSights

Product Survey Creator

Improved our core business workflow by empowering internal teams to run research projects more efficiently.

MakerSights

Product Survey Creator

Improved our core business workflow by empowering internal teams to run research projects more efficiently.

View case study
B2C
Web app
GrantMe

Essay Review Experience

Designing a review experience that reduces stress and builds student confidence.

GrantMe

Essay Review Experience

Designing a review experience that reduces stress and builds student confidence.

View case study

Referrals

Sarah Donaldson

Staff Product Designer + Design Ops @ Fullscript

Ly constantly impresses me with her thoughtfulness for detail, determination for learning and honing her craft. Ly excels at understanding the entire user journey across all brand interactions. She is curious, experimental, and adaptable to shifting business priorities while working within technical constraints. Known for bringing out the best in her teammates, she designs beautiful yet functional experiences that meet user needs, supported by her expertise in user research. Loyal to her craft and team, Ly has a constant desire to learn and grow, regularly sharing insightful articles and educational audiobooks.

Olivia Tapper

Senior Designer @ Microsoft | Formerly @ Aequilibrium

Ly's an enthusiastic team player with a conscientious work ethic. She is a strong communicator, highly collaborative, and contributes to the team in a meaningful way. She is a natural UX designer, always championing the user and adhering to a thorough process. Ly's thoughtful nature make her a well-liked and valued team member, I have no doubt she will continue to contribute in meaningful ways through-out her career and I wish her the best in all her endeavours.

Brayden Cohen

Social marketing @ hootsuite

I had the absolute pleasure of working with Ly at Modo. Ly is an enthusiastic and creative individual who I was able to count on during any project - big or small. Ly cares about the people on her team and the projects she works on and has the drive to work on multiple projects and still deliver top-notch results. You can't forget Ly's bubbly personality and can-do attitude! I'm fortunate to have worked with Ly and hope to work with her again in the future.

Adriana Linoh

Senior Director, Marketing & Brand Management @ SFU

Ly’s strengths are her passion and desire to learn. She is always enthusiastic and up for a new challenge and it’s been great to watch her grow into a confident, mature professional. And, she is also a delight to be around!

My Story

Before specializing in digital product design, I earned a BCom from UBC Sauder and gained experience in marketing and brand management — at UBC Sauder, Canada Green Building Council and Modo. I tackle design challenges that balance business goals, user needs, and technological innovations.

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Recent roles

April 2026 - Present
Founder & Builder
// AvyLab

Building an avalanche judgment training platform for backcountry enthusiasts. As the sole operator, orchestrating research, design, development, GTM strategy through an agentic workflow with Claude Code.

December 2022 - April 2026
Senior PRODUCT DESIGNER
// MakerSights

Led 0→1 design for an AI-powered consumer research product and owned most of the platform redesign — supporting renewals and acquisitions with brands like Adidas, The North Face, and HOKA.

July 2020 — October 2021
Lead UI/UX DESIGNER
// GrantMe

Led end-to-end design across 45+ product solutions — improving NPS by 20% and lifting conversion through optimized checkout, referral, and onboarding flows. Managed a junior designer and built out core design processes.

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GOT CURIOUS?

Let's Chat

Say hi if you’ve got a project for collaboration, or just want to chat about anything design, outdoor adventures or remote work related.

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@itslyvu

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About Me

Senior Product Designer with a business and marketing background—driving vision through validated insights, fast collaboration, and problem-solving that blends strategy with craft.

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I'm based in Milan, Italy
ly.vu.connect@gmail.com
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