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My Story
Before specializing in digital product design, I earned a Bachelor of Commerce from UBC Sauder School of Business and gained experience in marketing and brand management at UBC Sauder, Canada Green Building Council, and Modo. Combining my business, marketing, and design background, I tackle design challenges that balance business goals, user needs, and technical constraints.
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Recent roles
PRODUCT DESIGNER
As the core designer, contributed to Adidas contract fulfillment, retained key customers such as HOKA, and increased engagement with potential customers with the successful launch of the 2.0 flexible survey taker and results experience, by leading the end-to-end design process for 80% of the 2.0 product experience.
UI/UX DESIGNER
Produce end-to-end design from discovery to product shipment, including UX deliverables such as user research, user flows, wireframing, UI design specs, interactive prototypes, and QA support.
UI/UX DESIGNER
Worked within an agile team of designers, software engineers, and project managers to deliver full design solution from problem discovery to product shipment to various clients.
